Together for a period-friendly world
The movement for a
The movement for a
#PeriodFriendlyWorld
Menstrual Hygiene Day takes place every year on May 28 and has grown into a massive global movement over the past 10 years. Our joint mission: Together for a #PeriodFriendlyWorld.
"Together" is crucial. No one can solve the menstruation-related challenges women* face alone. But together, we can.
MH Day creates a powerful wave of attention for menstruation each year through media coverage, events, and social media campaigns. This global momentum drives conversation around menstruation and puts pressure on key institutions—governments, UN agencies, and corporates—to take action, from launching programs to adopting new policies.
*We recognise that not everyone who menstruates identifies as a woman and that not all women menstruate
Everyone can participate in MH Day
Everyone, individual or organisation, can join the global conversation and has something to contribute. Learn more about how you can participate and help create a #PeriodFriendlyWorld.
As an organisation
Whether you’re an NGO, a company or a government agency - ANY organisation can take part in MH Day. Explore smart ideas and great visuals that make joining the MH Day campaign super easy.
As an individual
Each and every one of us can contribute to a #PeriodFriendlyWorld. Everything you need is ready and waiting. Just dive in and make your voice heard!
MH Day Partner or Supporter
Partners and supporters are the heart and soul of MH Day. They are organisations who drive progress towards a #PeriodFriendlyWorld in a myriad of ways. Not alone, but together.
MH Day Ambassadors
Meet the group of influencers and creators who lend their influence to the greater cause. They bust the stigma around menstruation and advocate for the MH Day movement.
Together for a period-friendly world
Together for a
Togehter for a
#PeriodFriendlyWorld
Instead of annual themes, the Menstrual Hygiene Day movement now unites behind one long-term mission: Together for a #PeriodFriendlyWorld.
In a #PeriodFriendlyWorld, the stigma and taboos surrounding menstruation are history. It is a world where everyone can access the products, period education, menstrual health services and period-friendly infrastructure they need. Learn more about the mission or download the free campaign materials to begin right away.
MH Day Partners and Supporters
Partners and supporters are the heart and soul of MH Day. They are organisations who drive progress towards a #PeriodFriendlyWorld in a myriad of ways. Not alone, but together.
A special "thank you" goes to our main supporter, P&G/Always.
The progress of MH Day
In 2014, Menstrual Hygiene Day started with just 155 partners and 89 pieces of media coverage. Since then, it has grown into a global movement for a #PeriodFriendlyWorld. In 2025, more than 1,300 MH Day partner organisations, individuals, influencers and the media generated the biggest global conversation on menstruation to date. Collectively, we reached 971 million people and pushed back taboos and stigma like never before.
This is the power of collective action: MH Day 2025 reached 971 million people – that’s 1/8th of the world’s population – and a new all-time record! Every post, article, and conversation about menstruation during the campaign phase between April 29 and June 10 2025 made this possible.
How we measure
Get started right away!
Everyone can download and use the MH Day campaign materials. Explore the database to find the right materials for you. Do you have something specific in mind? Use the filters for a pre-selection. Just browsing? Go ahead! You will find what you are looking for.
