Impact of MH Day
#MHDay2025: The power of collective action
MH Day 2025 showed once again how far this movement reaches and how collaboration continues to drive real change.
The numbers below reflect the global visibility, community strength, and incredible amount of energy behind MH Day. But they also reflect the context we are working in: a shifting political and financial landscape, as well as changing dynamics on digital platforms.
The numbers at a glance
People reached
(x 44.1 from 2014 to 2025)
From
22
milion
to
971
million
people reached
This is the power of collective action: MH Day 2025 reached 971 million people – that’s 1/8th of the world’s population – and a new all-time record! Every post, article, and conversation about menstruation during the campaign phase between April 29 and June 10 2025 made this possible.
How we measure
We use the renowned social media and media intelligence tool Meltwater to identify all social conversations and online media contributions during campaign phase between April 29 and June 10 2025, as well as to measure the potential reach. Based on this number and with the help of experts from the Meltwater team, we calculate the actual number of people reached. We can identify media pieces published online, on radio or tv, but not including print. We can only partially track contributions on LinkedIn, Facebook and Instagram, and we cannot track Instagram stories. Hence, we estimate that the actual number of social media contributions is far higher.