Impact of MH Day

#MHDay2026: The power of collective action

MH Day 2026 showed once again how far this movement reaches and how collaboration continues to drive real change. The numbers below reflect the global visibility, community strength, and incredible amount of energy behind MH Day.

The numbers at a glance

People reached
x 51.6 from 2014 to 2026
+ 16.89% in comparison to 2025
From
22
milion (2014)
to
1,135
billion (2026)
people reached

This is the power of collective action: MH Day 2026 reached 1.135 billion people – that’s almost 1/7th of the world’s population – and a new all-time record! Every post, article, and conversation about menstruation during the campaign phase between 29 April to 10 June 2026 made this possible.

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This is the power of collective action: MH Day 2024 reached 966 million people – that’s 1/8th of the world’s population, a 37.8% increase from last year and a new all-time record! Every post, article, and conversation about menstruation during the campaign phase between April 29 and June 10 2024 made this possible.

But how exactly do we measure "reach"?

We use the renowned social media and media intelligence tool Meltwater to identify all social conversations and online media contributions, as well as to measure the gross reach. Based on this number and with the help of experts from the Meltwater team, we calculate the actual number of people reached.

x 9.7 from 2014 to 2026
+ 14.22% in comparison to 2025
From
155
(2014)
to
1,502
(2026)
partners
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The MH Day partnership is now more than 1,500 organisations strong!

Sub-Saharan Africa and Southeast Asia are the most strongly represented within the partnership.

At the country level, India, the United States, and Nigeria rank as the top three partner countries.

More than 60% of the partners are national and international NGOs, showing that civil society is at the forefront of driving change in awareness and advocacy in MHH.


Please note that for multilateral and international NGOs, we only record the country of their headquarters and do not include the national offices; hence, they are mostly represented under North America and Europe.

Media coverage
x 318 from 2014 to 2026
+ 13.09% in comparison to 2025
From
89
(2014)
to
28,301
(2026)
pieces of media coverage
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The media has been an ally to the MH Day movement for a long time. Across regions and platforms, 28,301 media pieces reported on MHH topics around MH Day – an increase of 13% compared to last year.

This matters not just because of the higher number itself, but because media is one of the strongest multipliers we have. When a single event or announcement is picked up by radio or local press, its message reaches far beyond the room where it happened. When national outlets report on new commitments or policies, they help shift public awareness, push back stigma, and influence decision-makers. And when global media discuss MHH, it signals that the world is increasingly ready to talk about menstruation openly.

Social media
x 37.5 from 2014 to 2026
+ 51.31% in comparison to 2025
From
8,000
thousand
(2014)
to
299,603
thousand
(2026)
social media contributions
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Why have social media contributions increased so significantly compared with 2025?

There are technical reasons for this: topic-based searches yield significantly more results on Facebook and Instagram. For the first time, we can search LinkedIn automatically. New networks, such as YouTube and Bluesky, have been added. About 50% of the additional hits are attributable solely to these new technical capabilities.

What other reasons are there?

We’ve gained a better understanding which hashtags or keywords MH Day partners use to label MH Day events. As a result, we were able to capture substantially more event-related content.

One of the five key areas of MHH has seen a real boom this year: menstrual health issues and services. Along with #periodfriendlyworld, #menstrualhealth is the most frequently found hashtag in 2026.

Events
x 37.5 from 2014 to 2026
+ 50% in comparison to 2025
From
80
thousand
(2014)
to
>
3,000
(2026)
events
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Around the world, people are coming together through in-person gatherings, community activations, educational sessions, webinars, and many other initiatives to advance the conversation on menstrual health and hygiene.

Given the sheer volume of submissions, we set a cut-off date for the data collection in mid-July. Despite this restriction, we were able to record more than 3,000 events worldwide.

While we are confident that many additional events took place beyond those captured in our count, this figure clearly demonstrates the reach and relevance of Menstrual Hygiene Day.

How we measure

We use the renowned social media and media intelligence tool Meltwater to identify all social conversations and online media contributions during the campaign phase between 29 April to 10 June 2026, as well as to measure the potential reach. Based on this number and with the help of experts from the Meltwater team, we calculate the actual number of people reached. We can identify media pieces published online, on radio or tv, but not including print. We can only partially track contributions on LinkedIn, Facebook and Instagram, and we cannot track Instagram stories. Hence, we estimate that the actual number of social media contributions is far higher.

The Menstrual Hygiene Day effect

Menstrual Hygiene Day is the biggest spotlight on menstrual health and hygiene, both at the global level and in most countries, and thus, a key opportunity for organisations working in MHH to get visibility for their work. This graph shows the global conversation on social media and online news media between September 2022 and September 2023.